Rootsworn

Every place on earth deserves its pride.

Your hometown — the name, the emblem, the roots. Made right, made to carry.

See the designs →
Three friends laughing by the Christmas tree in their hometown tees

Wherever you go, your roots go with you.

Every design takes your town's name — and its real emblem or map.

Customize your own
Woman in her hometown tee presenting the design collection

Pick a design, make it yours

Every design takes your town's name — and its real emblem or map.

GENUINE OLD No.1 GENUINE OLD No.1 The wine label parody — your crest on it WHERE I ROAM — MAP WHERE I ROAM — MAP Your town starred on its map I'M NOT PERFECT I'M NOT PERFECT 14 languages, your emblem BY THE GRACE OF GOD BY THE GRACE OF GOD 15 languages, your emblem, wings LONDON / NEW YORK LONDON / NEW YORK Your town as the punchline GOD SAYS GOD SAYS Your town, letter by letter, in scripture DEFINITION DEFINITION What a local is called — dictionary style BEAUTY COMES FROM BEAUTY COMES FROM Rip the shirt — your crest underneath

Out in the world

Our designs, styled and worn — on the street, at home, by the sea.

Black Where I Roam map tee on an Italian street Sand Genuine Old No.1 tee in the kitchen Black London New York tee in the hallway Mirror shot in the white Genuine Old No.1 tee Sand London New York tee on a European street Sand London New York tee on the couch Black London New York tee at the beach Navy tee, back print, on a European street Black London New York tee in the kitchen Navy Genuine Old No.1 tee in the garden

Made right, made to carry

1Your town, its true emblem

Every design carries the real coat of arms and name of your place — researched, not invented.

2Printed to last

Preshrunk 100% cotton, print that survives the wash — pride shouldn't fade.

3From our roots to yours

Towns across Europe and growing. If it's home to you, it belongs here.